ag.Alan Good
PROJECTS. PEOPLE. PROCESS.

Clear plans.
Better systems.
Work that moves.

I’m Alan Good, a project and creative operations professional. I bring people, details, and systems together to move complex work from idea to delivery.

Based in Richmond, Virginia · Open to project & operations roles

Explore my work View résumé
Alan Good and his wife
A little about the person behind the projects.Meet Alan
10+years in creative operations
30active projects per week, on average
5departments coordinated
10+artists trained over time

SELECTED WORK / 01–03

Built around
real business needs.

Better delivery starts with understanding the work. These projects connect process improvement, technical implementation, and creative execution.

Studio mockup of Alan Good’s black, white and orange Avirtra business cards

03 / BRAND & BUSINESS ROLLOUT

Avirtra

Turning a business direction
into a cohesive brand.

My own brand, from its identity and service positioning to website development, business cards, and rollout materials.

Brand directionLaunch coordination
Explore the case study

CREATIVE FOUNDATION

A sharp eye.
A practical understanding.

Hands-on brand and production work gives me a practical understanding of what teams need to deliver. A selection of identities and applications from my portfolio.

NEX Detail red and black branded mobile detailing van

NEX Detail

Identity, vehicle graphics & customer materials

Embolden Fitness white identity on dark gym imagery

Embolden Fitness

Identity, apparel & campaign applications

Sow Good branded supplement packaging

Sow Good

Brand development & packaging

Martin Wellness gold branded tote bag

Martin Wellness

Identity & marketing collateral

Good Promotions blue and navy business card mockups

Good Promotions

Brand system & production applications

Gus Creek Ranch interlocking monogram engraved in wood

Gus Creek Ranch

Identity, engraving & environmental applications

HOW I WORK

Structure that helps
people do their best work.

01

Make the work clear.

Clarify the scope, priorities, owners, and next steps. Give people a plan they can actually use.

02

Connect the moving parts.

Keep teams, clients, and vendors working from current information. Bring risks and dependencies into the conversation early.

03

Build for the next time.

Turn lessons into better workflows, useful documentation, and training that helps the whole team move forward.

ABOUT ALAN

A creative background.
An operations mindset.

I’m at my best where people, process, and execution meet.

My experience spans more than a decade at Good Promotions, where I’ve combined hands-on creative work with project coordination, Art Department leadership, and workflow improvement.

I understand both sides of delivery: the details that make the work right, and the communication that helps a team get it done. I’ve coordinated client projects across five departments and 13 vendor partners, trained artists, and built operating standards for work that has to move reliably.

Outside those day-to-day responsibilities, I’ve built Avirtra and led an audio-library implementation for E Legacy. These projects let me bring the same practical thinking to new business and technical challenges.

My wife and I are originally from Houston, Texas, and now call Richmond, Virginia home.

Connect on LinkedIn

EXPERIENCE & STRENGTHS

2015 — PRESENT

Good Promotions

Senior Graphic Designer & Project Coordinator
Art Department Lead

2026 — PRESENT

Avirtra

Founder · Brand strategy & creative direction

What I bring to a team

  • Project planning & cross-functional coordination
  • Workflow improvement & SOP development
  • Stakeholder & vendor communication
  • Quality controls & production handoffs
  • Team onboarding, training & coaching
  • Digital asset & content operations
Read my résumé

LET’S CONNECT

Good work starts
with a conversation.

I’m interested in project management, operations management, and creative operations opportunities where I can help a team deliver with clarity and confidence.

Get in touch alangood55@gmail.comDownload résumé