Alan Good is a marketing project manager, creative operations lead, and senior designer based in Richmond, Virginia.

With 10+ years of experience supporting small businesses and growing brands, he specializes in managing creative and marketing projects from intake through execution.

At Good Promotions, Alan leads creative project delivery across branding, print, signage, apparel, embroidery, screen printing, digital assets, and promotional products. His work includes coordinating client requests, clarifying project requirements, managing revisions and approvals, preparing production-ready files, communicating with vendors, training artists, and improving internal workflows.

His background combines creative judgment with operational discipline: brand standards, quality control, stakeholder communication, process improvement, documentation, and deadline-driven execution.

How I Manage Projects

  • Intake & Scope
    Clarify business goals, project requirements, audience, deliverables, deadlines, and production needs.

  • Timeline & Coordination
    Align clients, internal teams, vendors, and production departments around next steps and due dates.

  • Creative Development
    Build or guide assets across brand, print, digital, signage, apparel, and promotional applications.

  • Review & Approvals
    Manage revisions, proofing, stakeholder feedback, copy checks, brand consistency, and production accuracy.

  • Production Handoff
    Prepare final files, document specifications, coordinate vendors, and resolve issues before production.

  • Delivery & Follow-Through
    Track completion, confirm quality, organize files, and improve the process for future projects.

Tools & Systems

Project & Workflow: Trello, Printavo, ShopWorks, InkSoft, Connecteam
Business & Communication: Microsoft Excel, PowerPoint, Teams, Outlook, Zoom, QuickBooks
Creative & Production: Adobe Creative Suite, CorelDRAW, Dropbox, Canva, Figma
Operations: File management, proofing workflows, SOP documentation, vendor coordination, production handoffs, training systems

Selected Project Experience

Creative Operations Workflow Improvement, Good Promotions, NEX Detail, Martin Wellness, Sow Good, Embolden Fitness

Capabilities

Marketing Project Management • Creative Operations • Brand & Customer Communications • Workflow Improvement • Vendor & Production Coordination • Quality Control & Approvals