Creative Operations Workflow Improvement
Good Promotions | Systems Implementation, Project Tracking & Production Workflow
Improved weekly project capacity from approximately 10–15 jobs per week to 40–50 jobs per week by implementing workflow systems, standardizing handoffs, improving project visibility, and supporting remote/hybrid collaboration.
What I Improved
• Implemented Printavo and ConnectTeams to improve project visibility, workflow tracking, team communication, and remote/hybrid collaboration.
• Standardized project intake, proofing, revision tracking, production handoffs, and file organization.
• Coordinated work across Art, Embroidery, Signs, Screen Printing, Front Office, and Admin.
• Worked with 13 vendor partners daily to move projects through production.
• Managed and organized a large-scale Dropbox archive containing 1M+ art files.
• Led the Art Department, trained 10+ artists, and managed a team of up to 4 designers.
• Created tutorial videos with 75K+ YouTube views to support training and process adoption.
Overview
Good Promotions manages high-volume custom marketing, apparel, signage, embroidery, screen printing, and promotional product orders for businesses across the Greater Houston Area. As project volume grew, the company needed a more organized way to manage project intake, art requests, approvals, vendor communication, department handoffs, and production timelines.
My Role
I led creative operations and Art Department coordination, helping manage project intake, production-ready artwork, department communication, vendor coordination, proofing, revisions, approvals, file organization, and workflow improvements.
The Challenge
The previous workflow limited project capacity to approximately 10–15 jobs per week and made it harder to track project status, manage revisions, coordinate departments, and support remote or hybrid work.
Results
Workflow improvements increased weekly project capacity from approximately 10–15 jobs per week to 40–50 jobs per week, while improving visibility, handoffs, communication, and production readiness across departments.
Training, SOPs & Knowledge Transfer
To make the workflow sustainable, I built a training system for the Art Department that included SOP documentation, onboarding guides, curriculum, tutorial videos, file organization standards, and repeatable production processes. The goal was to reduce dependence on one person, improve consistency, and help new artists ramp up into the role more effectively.
• Created SOPs for art intake, proofing, file setup, revision tracking, production handoff, and file organization.
• Built training guides and curriculum for new Art Department hires.
• Produced tutorial videos to document repeatable workflows and reduce one-off training needs.
• Trained 10+ artists and led a team of up to 4 designers
• Helped standardize expectations across Art, Embroidery, Signs, Screen Printing, Front Office, and Admin.
• Supported a more scalable department structure that allowed the company to increase weekly project capacity from 10–15 jobs to 40–50 jobs.