Embolden Fitness | Brand Rollout & Marketing Assets
Embolden Fitness is a high-performance training facility rooted in CrossFit, designed to develop well-rounded athletes across multiple disciplines. In addition to functional fitness, the gym incorporates elements of baseball training, track, and endurance work—creating a dynamic environment focused on strength, speed, and overall athleticism.
Project Management Snapshot
Scope: Fitness brand rollout across signage, apparel, business cards, promotional materials, digital assets, and local marketing applications.
Role: Project lead, designer, client liaison, rollout coordinator, and production setup support.
Teams/Partners: Client stakeholders, gym members/end users, apparel vendors, signage vendors, print vendors, and production partners.
Key Responsibilities: Coordinated brand rollout assets, managed revisions and approvals, prepared files for apparel and signage production, maintained consistency across marketing touchpoints, and supported real-world brand application across gym and community-facing materials.
Outcome: Delivered a strong, consistent brand presence across apparel, signage, print, and promotional channels, helping the business show up professionally across both physical and customer-facing environments.