Embolden Fitness is a high-performance training facility rooted in CrossFit, designed to develop well-rounded athletes across multiple disciplines. In addition to functional fitness, the gym incorporates elements of baseball training, track, and endurance work—creating a dynamic environment focused on strength, speed, and overall athleticism.

Project Type: Brand system, marketing collateral, production-ready assets
Role: Project lead, designer, client liaison, production coordinator
Stakeholders: Client, internal production team, vendors, end users
Deliverables: Logo system, business cards, signage, apparel, digital assets, print materials
Responsibilities: Intake, creative direction, timeline coordination, revisions, approvals, production setup, QA
Outcome: Clearer brand presence, production-ready assets, consistent customer-facing materials